Hi there, I'm Vlad, the founder of Sets In The City, 2 times Amazon published author and executive body transformation coach. I have written 2 books in 2013 and 2016 and been endorsed by many experts of the fitness industry. I love what I do, help busy city professionals take back control of their body, train to stay in a decent shape myself and travel the world for a week every 3 months. Thanks to all above and the support of my inner circle and clients I'm extremely happy to welcome you here.

Over 3000 (more than 4000 now) hours working with top managers, directors, CEOs, VCs gave birth to Sets In The City in early 2016. My clients are men and women over 30 who usually work in insurance, banking, finance, technology, law or consultancy and they all come from a similar place being in a similar situation.. They're tired of being out of shape, feeling unfit, low on energy and stuck in a rut and they simply want more from life. So instead of selling themselves short on their body, they go through amazing body transformations and as a result get in a phenomenal shape, feel better, have more energy and confidence and experience life on a higher level again! All while keeping their City lifestyle and supporting it rather than compromising!

Incredible Success Stories

Sets In The City has more than anything else been built upon a number of client success stories bringing them not only the fitness, shape and results they wanted but also an increase in other areas of their life as a result. Have a look at what they're saying about their experience.

"I cannot stress enough what a valuable enabler Vlad has been for me to reach my goals. His great work is having a massive impact on my life.
- Robert, Asset Management, 26Kg In 10 Months

See Detailed Body Transformations
(Insights, Tracking Charts & Interviews)

David, 40, QBE
David's transformation proves that you can get great results while you're busy and training with us remotely. 6 weeks ago I had an opportunity to sit down with David over a coffee at Caffe Nero on Fenchurch Street talking about our Online PT. To cut the story short, here’s what happened:
David’s lost 1.5kg of bodyweight and 5cm in his waist in his first 6 weeks.

Check Out David’s Transformation Story

Gareth, 39, Volbroker
Gareth's originally joined to regain his strength and fitness after a few injuries and has now managed to build himself into one of the strongest guys in the gym. On top of that, at the beginning of 2019 he's also managed to make massive progress on getting lean. Altogether...
Gareth has dropped 8% body fat in 8 weeks and can now do 180kg deadlifts along other things!

Check Out Gareth’s Transformation Story

Hadrien, 30, EY
Hadrien's now trained with me on two separate occasions and on both of them succesfully shredded a lot of fat while building his upper body and core strength. What's remarkable is that he's achieved his great results despite going to some great parties during the weekends.
Hadrien's ultimately managed to go from 22% body fat down to 7,4%.

Check Out Hadrien’s Transformation Story

James, 44, Willis Re
From training and eating well but not seeing any results to losing 7kg in 12 weeks. James has had a few epiphanies on his way to getting in shape. Inspired by his body transformation James now continues to focus on his strength and fitness goals while staying lean.
James lost 7kg of bodyweight in 12 weeks going from 86kg down to 79kg!

Check Out James’ Transformation Story

Charlie, 36, GCube
I first met Charlie at the end of January 2017 and what follows is a screenshot of his great 14-week progress. Great especially because he’s been able to quickly switch and adapt to two very different systems – building muscle first and getting lean second. And he’s been having quite some success!
Charlie has added 4cm to his arms and 3cm to his chest and kept it while getting lean!

Check Out Charlie’s Transformation Story

Keita, 21, Hult International Business School
Keita has managed to transform his body while juggling between rigorous studies, organising everything sports related for his university and plenty of social life as well. His workload and lifestyle are as packed as of a working person. Here's the analysis of his progress:
Keita’s lost 7.3kg of bodyweight and 7cm both in his waist and hips in 10 weeks!

Check Out Keita’s Transformation Story

Dave, 50, Disney Parks UK
Dave has undoubtedly been one of the most inspiring body transformations I've personally had pleasure to witness. He's not only managed to lose over 20kg of bodyweight within a few months but have built himself fantastic momentum to reach far beyond that and make it truly life changing!
Dave’s lost 24kg of bodyweight and 18cm in his waist in his first 9 months!

Check Out Dave’s Transformation Story

Ron, 31, Virtustream
Ron's had a really strong start to 2019. His focus for the first 12 weeks of the year was all on getting a flat stomach and definition. That meant we had to get him under 20% body fat while he had to juggle a lot of moving pieces both in professional and personal life.
Ron’s lost 5.6% body fat in the first 11 weeks of 2019!

Check Out Ron’s Transformation Story

Janice, 28, Accenture
When Janice first started training, she wanted to get a bit leaner for her brothers wedding. But what followed was an unstoppable body transformation that fuelled her further personal growth and helped her reach new levels in life. What a true pleasure to witness her incredible journey.
Janice lost 14% body fat in 12 months of training going from 28% down to 14%!

Check Out Janice’s Transformation Story

Kumar, 29, Amazon
When Kumar first came to our PT studio, he came with an idea of changing his lifestyle, losing some weight and gaining definition on his body. After the first few weeks, this idea became a mission and his early progress inspired a brilliant and very impressive body transformation he continues to be on.
Kumar's lost 15kg of body fat in 7 months of training in total!! 

Check Out Kumar’s Transformation Story